Small Hour Films generously donated their time and services to create a video ad campaign for Be The Match Hawaii. In the video, Hawaiian celebrities, including Marcus Mariota, quarterback for the NFL's Tennessee Titans team, champion surfer Carissa Moore, Alex Le, general manager of The Pig & The Lady restaurant, ukulele virtuoso Jake Shimabukuro and Emma Wo, model, fashion blogger and Miss Hawaii USA 2015, urge Hawaiians to donate their bone marrow.